Make Do And Mend

Make Do and Mend was one of several campaigns introduced by the British Government (with the help of voluntary organisations) to reduce clothing consumption and save resources during the Second World War. Offering practical guidance on caring for, altering, and mending clothes, instructional pamphlets were produced. In collaboration with voluntary groups, the scheme also offered classes in fibrecraft techniques, such as dressmaking.
From the outset of the war in 1939, resources had quickly depleted, and people were encouraged to participate... meer